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Monthly Archives: April 2015

Mobile Brands Affirms Nigeria Leadership In Mobile Lifestyle

MOBILE Brands has reaffirmed that Nigeria is Africa’s largest mobile market with 125 million mobile subscribers. It has also said that Nigeria is home to one of the most connected and engaged mobile populations on the continent. Analysts stated that as smartphones become cheaper and mobile broadband infrastructure continues to …

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Warc names best 100 marketing campaigns

‘Kan Khajura Tesan’, developed by Lowe Lintas and PHD for Hindustan Unilever, has been named the top marketing campaign in the world by the Warc 100, while the US, UK and Australia have been ranked as the top marketing countries.   The number one-ranked campaign reached ‘media dark’ rural Indian populations with …

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Brighter future for Korean ad industry

TOKYO/SEOUL: Advertising expenditure in Japan grew almost 3% in 2014 while that in South Korea was flat but expected to pick up again in 2015, according to new statistics. Cheil Worldwide attributed the mere 0.6% increase in Korean adspend, to $9.1bn, in part to the impact of the Sewol ferry …

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Online behaviour moves in-store

GLOBAL: Shoppers are taking some of their online behavior into bricks-and-mortar stores by using their phones to compare prices, according to a new global study. Market research firm GfK interviewed more than 25,000 mobile phone users aged 15 or older in 23 countries either online or face-to-face in the summer …

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NY Times readies for mobile future 24 February 2015

PHOENIX, AZ: Smartphones are set to be the arena where the “war will be won” for publications like the New York Times, according to Mark Thompson, president/ceo of the news title’s parent company. Thompson – who heads the New York Times Company – discussed this topic at the Interactive Advertising Bureau’s …

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LinkedIn launches B2B ad network

GLOBAL: LinkedIn has launched a global display advertising network that will enable B2B marketers to track its 347m registered user base and generate new business leads. Although the social network for professionals has served ads on its own platform for some time, its new initiative will allow B2B brands to …

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Foreign brands most trusted in India

Only three Indian brands – Tata, Bajaj and Godrej – feature in the top ten most trusted brands in India according to a new report, as Korea’s LG tops the list. The Brand Trust Report, India Study, compiled by brand intelligence business TRA was based on research conducted among 2,373 ‘influencer’ …

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Asians are impatient online shoppers

SINAGPORE: Slow-loading web pages are a frustration for many online shoppers but especially annoying for those in Asia, research has shown. A global study by Dyn, the internet performance business, surveyed more than 1,400 consumers across 11 countries in North America, EMEA and APAC to understand their shopping preferences, what …

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