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Monthly Archives: July 2015

Wines of South Africa Celebrates Nelson Mandela Day in Lagos

Trade businesses and wine enthusiasts gathered two weeks ago to savour great tasting wines at the Wines of South Africa Grand Tasting event held to commemorate Nelson Mandela Day at the Federal Palace Hotel, Victoria Island, Lagos on. The event afforded guests the opportunity to enjoy new wine releases, lively …

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OAAN COMMISSIONS OWN SECRETARIAT, ELECTS ADEDOYIN AS NEW PRESIDENT

A major milestone was recorded today when the Outdoor Advertising Association of Nigeria OAAN formally commissioned its ultra mordern secretariat complex situated at phase 1 Lake View Estate Amuwo Odofin Mile 2. Chairman of the event and the Chairman of APCON Mr. Udeme Ufot ably represented by the Registrar & CEO …

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We need to Increase Foreign equity stake in Nigerian Ad industry- Adisa

The 2013 controversial APCON Reform that put hurdles on the path of foreign agencies to largely participate in Nigeria’s advertising business has been re-evaluated as the CEO of Noah’s Ark, Lanre Adisa suggested that the reform needs some re-consideration in line with current realities. He specifically picked holes in the …

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Walmart beefs up online presence

SHANGHAI: Walmart, the world’s largest retailer, has taken over Yihaodian, after buying the remaining 49% stake in the Chinese ecommerce firm it did not already own. Although Yihaodian is a minor player in China compared with the likes of Alibaba or JD.com, Walmart’s move to take full control of its venture will help it …

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Brand purpose has no single formula

LONDON: In his bestselling book, Grow, former Procter & Gamble CMO Jim Stengel outlined how the highest-performing companies used the power of brand ideals to drive success, but his case was flawed argue two leading industry figures. Richard Shotton, head of insight at ZenithOptimedia, and his colleague Aidan O’Callaghan take …

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Consumer confidence surges in UK

LONDON: Consumer confidence in the UK is at a nine-year high, having risen for the sixth consecutive quarter to take the country above the global average for the first time since 2006. Nielsen’s UK Consumer Confidence Index rose from 97 in the first quarter of 2015 to 99 in the second while …

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Huge ad revenue growth for Instagram

NEW YORK: Instagram, the photo- and video-sharing social network owned by Facebook, is forecast to overtake Google and Twitter in terms of US mobile ad revenues by 2017, according to new analysis from eMarketer. The market research firm calculates that Instagram will generate $595m from global mobile ad revenues this …

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Nestlé India rebuilds battered image

NEW DELHI: Following a food scare centred on its Maggi noodles brand, Nestlé India is taking steps to shore up its reputation with a new advertising and social media campaign. The FMCG giant also announced that Suresh Narayanan, former head of Nestlé’s operations in The Philippines, will replace Etienne Benet …

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Loyalty apps work for Starbucks

SEATTLE, WA: Mobile transactions at Starbucks now account for 20% of all its in-store sales and have boosted footfall by 4%, the global coffee brand’s CEO has said. Speaking as Starbucks revealed an 18% increase in third quarter revenue to $4.9bn, Howard Schultz attributed its success to the different approach he …

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Clorox engages new audiences

NEW YORK: Clorox is aiming to reach a wider audience – including dads and “joyful guardians” – as it adapts to changing habits and preferences in the cleaning category. Erika Lamoreaux, The Clorox Co.’s associate director/digital media, discussed this idea at the Advertising Research Foundation’s (ARF) 2015 Audience Measurement conference. …

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