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Monthly Archives: October 2015

Vincent Maduka… 80 cheers for the boss of the tube

SOME years ago, a female colleague from the Northern part of Nigeria phoned me and asked: “Alhaji, who is the best NTA (Nigeria Television Authority) Director-General? At that time, there were only six. Unhesitatingly, I replied: “Of course, Engr. Vincent Ifeanyi Maduka (VIM), the pioneer Director-General of the Nigeria Television …

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RUNNING A SUCCESSFUL BUSINESS BRAND IN NIGERIA: THE STORY OF PRIMA GARNET AFRICA, Lolu Akinwuni is an accomplished Adman with impressive credentials. His adventure into the very challenging Nigerian Business Landscape twenty three years ago when he founded Prima Garnet is today a Model of a Successful Brand Business. In this narrative, Lolu relieves the fundamentals that galvanised the fortunes of Prima Garnet Africa, Excerpts…

                Lolu Akinwuni is an accomplished Adman with impressive credentials. His adventure into the very challenging Nigerian Business Landscape twenty three years ago when he founded Prima Garnet is today a Model of a Successful Brand Business. In this narrative,  Lolu relieves the …

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Rewarding Excellence…. Brand As King awards

THE Advertising Practitioner Council of Nigeria (APCON) and Advertising Association of Ghana (AAG) endorsed reward system organised by Billboard World Magazine, a frontline out-of-home magazine tagged “Brand As King” has concluded plans to host its fifth edition of the award in Lagos on October 25, 2015. The organisers of the …

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‘Chivita 100% or Nothing’ Campaign now Online

Chi Limited, a market leader in Nigeria’s juices and fruit drinks market, has launched  its new marketing communication campaign tagged ‘Chivita 100% or Nothing’ as part of effort to reinforce its brand proposition and strengthen the credential of the brand in the marketplace online. The campaign, which was earlier deployed …

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