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Monthly Archives: September 2016

PRACTITIONERS LAMENTS EFFECTS OF ECONOMIC RECESSION ON THE MARKETING COMMUNICATION INDUSTRY

The last six months in the year 2016 has not shown a good sign for the Nigerian economy particularly with rising inflation figure. Even though at the beginning of the first quarter, there was high hope that things would take turn for the better since the new administration was ushered …

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PRACTITIONERS LAMENTS EFFECTS OF ECONOMIC RECESSION ON THE MARKETING COMMUNICATION INDUSTRY

The last six months in the year 2016 has not shown a good sign for the Nigerian economy particularly with rising inflation figure. Even though at the beginning of the first quarter, there was high hope that things would take turn for the better since the new administration was ushered …

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DDB WINS DIAGEO ACCOUNT

The result of the pitch for choosing another advertising agency for Diageo Nigeria advertising account has been announced. The process that started early this year saw Doyle Dane Bernbach (DDB) Lagos emerging as overall winner, beating Noah’s Ark, STB McCann and LTC/JWT advertising agencies. However, Noah’s Ark was said to …

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FG Signs MoU With Nigerian Breweries On Teachers’ Reward

The  Nigerian Breweries initiative to reward teachers through its annual Maltina Teacher of the Year Award has received a major boost through the formalization of  its partnership with the Federal Ministry of Education as they plan to sign a Memorandum of Understanding (MoU) on how the scheme could be more …

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WHEN A BRAND GOES EXTRA MILE TO REWARD CUSTOMERS

In Nigeria, like in other climes, the common practice in consumer marketing is to roll out one form of promotion or the other. For product brands, especially, the objective of that strategy is either to increase sales, gain acceptance for a new product, or to earn brand equity. It can …

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YOMI BADEJO-OKUNSANYA WAS RECENTLY ELECTED THE PRESIDENT OF AFRICAN PUBLIC RELATIONS ASSOCIATION

You just came back from a recent summit on measurement for PR industry, what lessons would you want the industry to adopt from the summit? As you are aware that what cannot be measured cannot be valued. Over the years, the issue of measurement and evaluation has been very significant …

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NBC Committed To Tackling Security Using Broadcast Technology – Kawu

The National Broadcasting Corporation (NBC) said it is set to deploy broadcast technology to tackle lingering insecurity threatening the unity of the country as it is putting plans in motions for seamless Digital Switch-over (DSO) transition from analogue to digital  broadcasting by June 2017. Director General of NBC, Is’Haq Modibbo …

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OAAN BATTLES EDO STATE GOVERNMENT

The Outdoor Advertising Association of Nigeria (OAAN) has sued the Edo State government and its Consultant Osato Uwaifo and Company for N300million over illegal removal of billboard hoardings owned and sited by some members the association in the state. In a suit filed by Rufai’ I. A. Akanbi and Company …

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