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Monthly Archives: September 2016

PRACTITIONERS LAMENTS EFFECTS OF ECONOMIC RECESSION ON THE MARKETING COMMUNICATION INDUSTRY

The last six months in the year 2016 has not shown a good sign for the Nigerian economy particularly with rising inflation figure. Even though at the beginning of the first quarter, there was high hope that things would take turn for the better since the new administration was ushered …

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PRACTITIONERS LAMENTS EFFECTS OF ECONOMIC RECESSION ON THE MARKETING COMMUNICATION INDUSTRY

The last six months in the year 2016 has not shown a good sign for the Nigerian economy particularly with rising inflation figure. Even though at the beginning of the first quarter, there was high hope that things would take turn for the better since the new administration was ushered …

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YOMI BADEJO-OKUNSANYA WAS RECENTLY ELECTED THE PRESIDENT OF AFRICAN PUBLIC RELATIONS ASSOCIATION

You just came back from a recent summit on measurement for PR industry, what lessons would you want the industry to adopt from the summit? As you are aware that what cannot be measured cannot be valued. Over the years, the issue of measurement and evaluation has been very significant …

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NBC Committed To Tackling Security Using Broadcast Technology – Kawu

The National Broadcasting Corporation (NBC) said it is set to deploy broadcast technology to tackle lingering insecurity threatening the unity of the country as it is putting plans in motions for seamless Digital Switch-over (DSO) transition from analogue to digital  broadcasting by June 2017. Director General of NBC, Is’Haq Modibbo …

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