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Monthly Archives: November 2016

Return On Investment In Nigeria, One Of The Highest In The World Dr Tayo Oyedeji, Managing Director, Media Perspective

In the face of dwindling economy and shrinking budget by the brand owners, how profitable is the Return on Investment? Nigeria is a vibrant economy as we all know and is the most important market in Africa. So, what that means is that both national and international brands are investing …

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Indomie, Coca-Cola, Delta State, Others Win Big At 2016 ADVAN Awards

Delta State Commissioner for Information, Hon. Patrick Ukah, who received the award on behalf of the State Governor,  Ifeanyi Okowa, dedicated it to all Deltans and praised them for giving the governor the opportunity to serve, stressing that Governor Okowa is determined to fulfill his electoral promises anchored on the …

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Indomie, Coca-Cola, Delta State, Others Win Big At 2016 ADVAN Awards

In other categories, Stanbic IBTC’s CSR Project “Together For A Limb” won the ADVAN Awards for Marketing Excellence – CSR, while Guinness’ Every Minute Made Of Black campaign also captured ADVAN Awards For Marketing Excellence – Consumer Promotion. ADVAN Awards For Marketing Excellence – New Brand/Brand Revitalisation went to Indomie …

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Indomie, Coca-Cola, Delta State, Others Win Big At 2016 ADVAN Awards

It was a night of glitz and glamour with a unique gathering of major stakeholders in Nigeria’s marketing industry as the Advertisers Association of Nigeria (ADVAN) rolled out the red carpet to celebrate outstanding achievers in the country’s marketing space recently. The 2016 ADVAN Awards for Marketing Excellence that took …

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APCON Takes Action Against Non-Licensed Practitioners, Chides MIPAN

The Advertising Practitioners Council of Nigeria, (APCON) has started taking action against illegal practitioners and unlicensed organisations infiltrating the outdoor advertising industry in Nigeria. The enforcement, which commenced a couple of months ago, has moved to military cantonments and police barracks across Nigeria.  Sources said the military establishments have demanded …

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2baba, 9ice, Dj Jimmy Jatt To Perform At Campari Biggest Cocktail Festival In Nigeria

After achieving major feats including the partnership with 2Baba and his visit to the brand’s country home in Milan, Italy, Nigeria’s number one premium spirit, Campari is set to host the biggest music, comedy and cocktail festival ever to hold in Nigeria this November. The Dare To Mix festival which will take place on Saturday, …

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