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Media Platforms: Between Social And Traditional Media – Mo Abudu, CEO Ebonylife

Mo Abudu is the pioneer hostess of the award winning TV talk show, Moments with MO, she’s also the CEO Ebonylife a digital satellite television station. She bares her mind on a number of issues on digital satellite television broadcast and the social media platform in Nigeria.
the target audience. We have to develop content to appeal to a new, digital-savvy generation, as our main target demographic is Africans aged between age 18-34 years. How do you adapt local content for digital distribution?
We have developed online platforms such as vod.ebonylifetv.com – the mobile app is available on Google Playstore, App Store for IOS and other VOD platforms. We’re also in business with Netflix, Amazon, YouTube, Roku and Hulu, to distribute our content globally. How has this impacted on the business of content marketing in general? It has made an amazing difference to promoting content because you can target your audience more precisely, more efficiently and for less cost.
Which of the social media channels have brought you most
returns since diversifying?
Since diversifying, most returns were generated from our Youtube and VOD platforms.
In your opinion, what is the main importance of social media
for building a brand or business?
Social media helps businesses reach, connect and interact
with a part of their target audience which may not have
been possible with traditional media. In addition, social
media helps a brand or business evaluate constructive
criticism, often in real time, from its target audience which is
necessary for the growth of a business. It helps a brand with
data collection which
enables you to understand
your target audience and
aid decision making.
Do you foresee a time that it
becomes impossible to
operate a traditional media
business independent of
social media engagement?
Yes, I do; with the advent of technological innovations a n d t h e m o v e f r o m traditional media to new media. In fact, I think that time is already here if you want to maximize the potential of your business. What is the future of television in Nigeria? DStv continues to play a dominant role in the market place with DTH and with GO TV. This is likely to continue
for some time to come. However, the future for television in Nigeria will include digital and mobile if the necessary investment is made in infrastructure to support the growth. DSTV h a s i n v e s t e d i n n e w technology to support DSTV NOW, allowing viewers to watch DSTV online and NBC’s switch to digital broadcasting will also hasten this move for a national shift. We will start to see some shifts where online TV will take some viewers away from traditional linear TV. Overall, content will remain king, despite What is your general impression of Social Media Week in Lagos? Is it a
judicious use of time and resources? I believe that Social Media Week Lagos is very useful for a number of reason. It
brings professionals and business owners together to learn more about social media, through interactive sessions and
master classes. It enables us to understand how we can utilise various opportunities and tools to solve
problems in a variety of industries and make an impact. Is traditional media utilising social media well enough yet? Is your job easier today because of social media? Not entirely; but we are getting there. Yes, my job is becoming easier with social media. With the introduction of new media such as WhatsApp, Instagram, Twitter and Facebook, our story is reaching millions of people beyond Africa, across the world. People are more aware of a platform that has taken up the mantle to change the African story and present a new
perspective. What additional challenges do you now have to factor in, because of social media, when planning or producing content?
The challenges include contractual restrictions, the additional creativity required, and the need to understand

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