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Monthly Archives: June 2017

YouTube to Offer Third-Party Brand Safety Tools Following Revolt by Marketers

Marketers will soon have more options at their disposal w h e n a d v e r t i s i n g o n YouTube, which said that it’s working with third-party brand-safety vendors like DoubleVerify and Integral Ad Science to assure marketers that their budgets won’t wind …

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Aussie Media Agencies Criticised

Australian news media saw advertising revenues fall 7.5% in 2016, with industry figures expressing criticism of the role played by media agencies in allocating clients’ budgets. Total revenues for the year stood at A$2,281m, according to data from trade body NewsMediaWorks, with print accounting for almost three quarters of the …

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New Marketing Media Set To Redefine Industry

Aigorithm Media was officially launched recently in Lagos after operating for about a year. Speaking at the event, the Chief Executive Officer of the company Mr. Seni Adetu, said despite the current economic situation in the country, innovation and excellence in brand building as well as the company’s partnership with …

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Integrated Dtv Will Enhance Digital Migration – Startimes

Pay TV company, StarTimes, has ighlighted how its newest ground-breaking product, the integrated Digital TV, which it introduced into the Nigerian market last November, will enhance the digital migration landscape, particularly in helping families across Africa to connect smartly to the digital TV era. In a chat with Chief Operating …

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ECOBANK MERGES 74 BRANCHES, DRIVES SEAMLESS DIGITAL STRATEGY

Ecobank Nigeria limited has entered an advanced stage of its digital transformation agenda which is aimed at enabling its customers depend more on its digital platforms to do their daily banking activities, thereby reducing the need t o g o t o b r a n c h e s …

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Entrepreneurship is not for Everyone, You Can Excel within a Company

Although this may be the stack reality, some are wont to disagree with Biola Alabi, CEO, Biola Alabi Media’s submission at the June edition of VivaWomen quarterly event where she held that entrepreneurship is not for everyone suggesting instead that people can spend their entire career life within an organisation …

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Banks Should Always Complement Government Economic Plans – Md, Firstbank

The 2016 and first quarter 2017 operating results of FirstBank Limited affirmed the bank’s number one position in terms of earnings. But the results also show that the bank is lagging in other performance indices like p r o f i t a b i l i t y a …

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40% of Online Ads Are Found to Be Overweight and Slow Sites

More than 40% of online ads are larger than industry standards, which slows down websites and annoys users with crawling load times, according to a report from Ad Lightning, which works with publishers to monitor ad speed. The report won’t be a shock to many publishers already grappling with the …

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