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Brand Icon Interview

LAGOS @ 50: The Making Of A Megacity Brand

fifhty years after its creation in 1967, Lagos remains Nigeria’s pride, leading other federating states not only in commerce and governance, but in many other jurisdictions. Writes JOSHUA BASSEY. Lagos, Nigeria’s former capital city and commercial nerve centre means different things to different people. To some, it is a land …

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Media Platforms: Between Social And Traditional Media – Mo Abudu, CEO Ebonylife

Mo Abudu is the pioneer hostess of the award winning TV talk show, Moments with MO, she’s also the CEO Ebonylife a digital satellite television station. She bares her mind on a number of issues on digital satellite television broadcast and the social media platform in Nigeria. the target audience. …

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Lanre Adisa: Dreaming Beyond the Present

Recently, Noah’s Ark, arguably the nation’s leading marketing communication outfit, signed an ‘application agreement’ with Dentsu Aegis Network, DAN, a London-based media and digital marketing communications company. The partnership is expected to be a sign of better things to come in the industry. The Humble Start Noah’s Ark, one of …

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You just came back from a recent summit on measurement for PR industry, what lessons would you want the industry to adopt from the summit? As you are aware that what cannot be measured cannot be valued. Over the years, the issue of measurement and evaluation has been very significant …

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My Scorecard at ADVAN Exclusive Interview with Kola Oyeyemi Multiple Award Winner, Outgoing ADVAN President

1. Congratulations on the successful completion of your tenure as  President of ADVAN. Could you recall what inspired you to run for ADVAN’s top position?- I have been part of the of the association for quite a while. I had worked with a former President of the association; Mr. Emmanuel …

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