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How Bloomberg’s media programmes strengthen practice in Africa

Justin Smith is the CEO of Bloomberg Media Group. Last week, he was on a short visit to Lagos to seek participation of Nigerian business leaders at the second edition of the New Economy Forum slated for November 20 to 22, 2019.  Bloomberg has been involved in the development of …

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WASCO unveils Kannywood actress, Booth as brand ambassador

West Africa Seasoning Company Limited (WASCO), makers of AJI-NO-MOTO and MaiDish seasonings, have unveiled popular Kannywood actress, Maryam Adamu Booth, as brand ambassador. WASCO’s Managing Director, Mr. Junichi Niki, explained that Maryam was selected based on merit to positively change the face of WASCO brands in Northern Nigeria. Niki explained …

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Evaluating the state of media in the age of fake news

The significance of the media at both societal and political level has become increasingly undeniable. The media has played a critical role in holding agencies accountable to their action and demanding accountability. While these roles are crucial to the development and the survival of democracy, they are also shunned by …

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Experts condemn fake news, urge journalists to fact-check

As the 2019 general elections draw near, stakeholders in the media industry have unanimously condemned the prevalence of fake news, insisting that it is unhealthy for the socio-economic and political development of the country. It was at a workshop on ‘Election 2019: Curbing Fake News, Propaganda and Alternative Facts,’ where stakeholders …

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Top 100 Brands shortlisted for Africa Finance award 2019

Leading brands across different sectors in Africa such as, – finance, marketing communications, oil and gas, security, packaging, real estate, power, manufacturing and others have been shortlisted for the 2019 edition of Africa Finance Award. Now in its sixth year, the brands that are shortlisted for this year programme includes, …

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Ghana to host 8th DSTV Eutelsat Star awards

The 8th edition of DSTV Eutelsat Star awards will hold in Accra, Ghana, on 13 February. According to a statement issued by MultiChoice, it is the second time Ghana will host the award since its competition began in 2011. Ghana was also the first country to produce an overall poster …

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Sir Martin Sorrel Exists WPP After 33 years

The global advertising industry was thrown aback recently with the sudden exit of Britain’s highest paid Chief Executive, Sir Martin Sorrel. Sorrell has abruptly quit the advertising giant WPP, ending the three-decade reign of one of the FTSE 100’s longest-serving and best-known bosses. His exit, with immediate effect, which comes …

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YouTube to Offer Third-Party Brand Safety Tools Following Revolt by Marketers

Marketers will soon have more options at their disposal w h e n a d v e r t i s i n g o n YouTube, which said that it’s working with third-party brand-safety vendors like DoubleVerify and Integral Ad Science to assure marketers that their budgets won’t wind …

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Aussie Media Agencies Criticised

Australian news media saw advertising revenues fall 7.5% in 2016, with industry figures expressing criticism of the role played by media agencies in allocating clients’ budgets. Total revenues for the year stood at A$2,281m, according to data from trade body NewsMediaWorks, with print accounting for almost three quarters of the …

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40% of Online Ads Are Found to Be Overweight and Slow Sites

More than 40% of online ads are larger than industry standards, which slows down websites and annoys users with crawling load times, according to a report from Ad Lightning, which works with publishers to monitor ad speed. The report won’t be a shock to many publishers already grappling with the …

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