Home / Uncategorized

Uncategorized

WIN Tickets to the Fiesta of Flavours Food Fair!

Hosted by FirstBank In Partnership with Eventful Fiesta of Flavours – the annual food fair hosted by FirstBank- Nigeria’s premier and most valuable banking brand in partnership with Eventful, has year after year since 2015 delivered on a variety of great food and fun activities for both adults and kids …

Read More »

FIRSTMONIE AGENT IS NOW IN EVERY NEIGHBOURHOOD!

Imagine a walking, talking ATM. No it is not a machine, Firstmonie agents are humans like you, except you can now perform a majority of your banking transactions with them without stepping into a banking hall. With this bespoke channel, FirstBank is committed to empowering individuals without bank accounts and …

Read More »

FirstBank Celebrates Corporate Responsibility and Sustainability Week: Promoting Random Acts of Kindness

First Bank of Nigeria Limited has initiated a whole week of celebrating its Corporate Responsibility and Sustainability (CR&S) initiatives from September 25 – 29, 2017. The historical FirstBank CR&S week themed ‘Promoting Kindness; Putting You First’ would witness the culmination and consolidation of the Bank’s interventions in social responsibility, promoting …

Read More »

Agencies Brace for Impact as Marketing Clouds Loom

Marketing clouds are beginning to look like rough weather for ad agencies and like silver linings for a host of others. Salesforce is pouring cash into tech, including AI, in pursuit of category leader Adobe, and says its own fouryear- old Marketing Cloud is on track to top $1 billion …

Read More »

Nigerian Breweries Launches “Go Places”, A Unique Global Talent Campaign

Nigeria’s pioneer and largest brewer, Nigerian Breweries Plc., has kicked off the Heineken global talent campaign, Go Places in Nigeria. The official announcement event held today October 17, 2016 at the company’s Abebe Village, Iganmu headquarters in Lagos. Go Places takes the unique form of an interactive visual storytelling game, which guides …

Read More »

Digital wallet usage doubles in APAC

One-in-five (19.5%) consumers in Asia-Pacific now use digital wallets, representing a two-fold increase from two years ago (9.7%), a recent survey has revealed. According to MasterCard’s latest Mobile Shopping Survey, a poll of 8,500 adults aged 18 to 64 across 14 markets, smartphone users in China (45%), India (36.7%) and …

Read More »

HUL, Coca-Cola Show Long-Term Impact

Hindustan Unilever, BBDO and Coca-Cola are among the companies showing a high degree of long-term marketing impact, according to a new analysis that tracks data from the past three years of the Warc 100. The Warc 100 Long-term rankings report, released today, combine results for the years 2014–16, highlighting the …

Read More »

ADT Finds Its Marketing ‘Swagger’

DT, the security company, fully discovered its marketing “swagger” by thoroughly re-examining its current structures and procedures, as well as learning to take educated risks. Jerri DeVard, the firm’s SVP/CMO, spoke about this subject at the Association of National Advertisers’ (ANA) 2016 Brand Masters Conference in Hollywood, Florida. And she …

Read More »